6ac766172c
- 12 AgentSkills generate da agency_v3_1 framework - 17 references centralizzate - Script INSTALL.sh per installazione automatica - README.md con documentazione completa Skills incluse: - agency-orchestrator (coordinamento + QA) - agency-strategy (positioning, messaging) - agency-research (competitive intelligence) - agency-creative-director (direzione visiva) - agency-design-system (tokens, components) - agency-ux-copy (sitemap, copy) - agency-seo (SEO tecnico) - agency-social (social strategy) - agency-youtube (YouTube strategy) - agency-visual-generator (asset visuali) - agency-analytics (report KPI) - agency-publisher (publish gate-based) Generated by framework-translator v2.0 Approved by: MarcoB (2026-03-09)
74 lines
1.1 KiB
Markdown
74 lines
1.1 KiB
Markdown
# Strategy Playbook
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_Framework: agency_v3_1 | Estratto: 2026-03-09_
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_Usato da: agency-strategy_
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## Sommario
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Framework per positioning, messaging e direzione strategica.
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---
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## Positioning
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**Definire:**
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- Audience
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- Problem
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- Desired outcome
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- Unique value
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- Proof
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**Formula:**
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> "For [audience] who want [outcome], we provide [solution] unlike [alternative] because [proof]."
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---
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## Messaging
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### Message House
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**Core message:**
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- Primary promise of the brand
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**Supporting messages:**
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- 3-5 key arguments supporting the promise
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**Proof points:**
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- Evidence such as results, numbers, testimonials
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**CTA:**
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- Desired action (contact, signup, purchase)
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---
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## Offer Architecture
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Organizza offerte in:
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| Tipo | Descrizione |
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|------|-----------|
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| **Entry offer** | Punto di ingresso, basso impegno |
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| **Core offer** | Offerta principale |
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| **Premium offer** | High-ticket, completo |
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**Ogni offerta include:**
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- Outcome
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- Process
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- Proof
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- CTA
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---
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## Content Pillars
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Definire 4-6 topic che il brand comunica consistentemente.
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**Esempio:**
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- Education
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- Insights
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- Case studies
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- Behind the scenes
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---
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_Reference generato da framework-translator_
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