# Strategy Playbook

_Framework: agency_v3_1 | Estratto: 2026-03-09_
_Usato da: agency-strategy_

## Sommario

Framework per positioning, messaging e direzione strategica.

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## Positioning

**Definire:**
- Audience
- Problem
- Desired outcome
- Unique value
- Proof

**Formula:**
> "For [audience] who want [outcome], we provide [solution] unlike [alternative] because [proof]."

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## Messaging

### Message House

**Core message:**
- Primary promise of the brand

**Supporting messages:**
- 3-5 key arguments supporting the promise

**Proof points:**
- Evidence such as results, numbers, testimonials

**CTA:**
- Desired action (contact, signup, purchase)

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## Offer Architecture

Organizza offerte in:

| Tipo | Descrizione |
|------|-----------|
| **Entry offer** | Punto di ingresso, basso impegno |
| **Core offer** | Offerta principale |
| **Premium offer** | High-ticket, completo |

**Ogni offerta include:**
- Outcome
- Process
- Proof
- CTA

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## Content Pillars

Definire 4-6 topic che il brand comunica consistentemente.

**Esempio:**
- Education
- Insights
- Case studies
- Behind the scenes

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_Reference generato da framework-translator_