agency-skills-suite/references/strategy_playbook.md
AgentePotente 6ac766172c Initial release: agency_v3_1-skills-suite v1.0
- 12 AgentSkills generate da agency_v3_1 framework
- 17 references centralizzate
- Script INSTALL.sh per installazione automatica
- README.md con documentazione completa

Skills incluse:
- agency-orchestrator (coordinamento + QA)
- agency-strategy (positioning, messaging)
- agency-research (competitive intelligence)
- agency-creative-director (direzione visiva)
- agency-design-system (tokens, components)
- agency-ux-copy (sitemap, copy)
- agency-seo (SEO tecnico)
- agency-social (social strategy)
- agency-youtube (YouTube strategy)
- agency-visual-generator (asset visuali)
- agency-analytics (report KPI)
- agency-publisher (publish gate-based)

Generated by framework-translator v2.0
Approved by: MarcoB (2026-03-09)
2026-03-09 12:23:58 +01:00

1.1 KiB

Strategy Playbook

Framework: agency_v3_1 | Estratto: 2026-03-09 Usato da: agency-strategy

Sommario

Framework per positioning, messaging e direzione strategica.


Positioning

Definire:

  • Audience
  • Problem
  • Desired outcome
  • Unique value
  • Proof

Formula:

"For [audience] who want [outcome], we provide [solution] unlike [alternative] because [proof]."


Messaging

Message House

Core message:

  • Primary promise of the brand

Supporting messages:

  • 3-5 key arguments supporting the promise

Proof points:

  • Evidence such as results, numbers, testimonials

CTA:

  • Desired action (contact, signup, purchase)

Offer Architecture

Organizza offerte in:

Tipo Descrizione
Entry offer Punto di ingresso, basso impegno
Core offer Offerta principale
Premium offer High-ticket, completo

Ogni offerta include:

  • Outcome
  • Process
  • Proof
  • CTA

Content Pillars

Definire 4-6 topic che il brand comunica consistentemente.

Esempio:

  • Education
  • Insights
  • Case studies
  • Behind the scenes

Reference generato da framework-translator