# Research Playbook

_Usato da: agency-research_

## Sommario

Metodo per research competitor e reference.

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## Competitor Research

**Analizzare almeno 3 competitor.**

**Studiare:**
- Positioning
- Messaging
- Offer structure
- Conversion mechanics
- Trust signals
- UX structure
- Visual language

**Deliver insights:**
- Copy (cosa copiare)
- Avoid (cosa evitare)
- Opportunity (opportunità)

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## Reference Research

**Look outside the industry for inspiration.**

**Raccogliere esempi di:**
- Hero sections
- Layout structures
- Navigation patterns
- Case study formats
- Animation and motion

**Per ogni reference document:**
- Why it works
- What to borrow
- Possible risks

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